Agence web et marketing

I’ve been researching real influencer marketing examples to better understand what’s actually working in today’s landscape not just generic advice, but detailed campaigns that drove real results. I’m especially interested in how different brands tailor their approach depending on industry, platform, or audience size.

I came across Open Influence while digging around and noticed they’ve worked on some high-level campaigns, but I’d love to see more real-world examples from various niches—like fitness, fashion, tech, or even local service-based businesses.

Have you seen any influencer campaigns recently that stood out, either because of the creative approach or the results achieved? What made them effective—was it the storytelling, influencer selection, platform choice, or something else?

Also curious how smaller brands pull it off with limited budgets. Are there any case studies showing success with micro-influencers or low-spend campaigns?

If anyone has examples, breakdowns, or personal experiences to share, I’d really appreciate it. Trying to gather practical insights to shape an upcoming strategy.

Over the past year, I’ve cycled through a mix of freelancers, consultants, and even tried running marketing myself. Some efforts generated traction, but most lacked consistency and long-term impact. What I’ve learned is this execution without strategy leads nowhere fast. That’s why I’m now looking for a marketing agency that understands both the big picture and the small details, with the ability to align everything from branding to paid ads around growth.

While researching options, I came across Growth Friday's expert team. Their positioning immediately stood out, it’s not just about running campaigns, but about building a full-funnel growth system tailored to a business’s stage and goals. I haven’t worked with them yet, but I’m seriously considering reaching out. Before I do, I wanted to ask: has anyone here partnered with them? How hands-on are they? Do they focus on quick wins, or is their value more long-term and strategic?